The Story Behind Reforge Fitness Club

Reforge Fitness Club was born from a shared passion for fitness, health, and making an impact! As two proud Emirati partners, we are on a mission to build Reforge into one of the leading fitness, health, and wellness brands in the region—a place where people come to push limits, reforge their strength, and transform their lives.

We come from different backgrounds but share the same vision:

👩‍💻Fatma– A computer science graduate with around 20 years experience in the corporate world. In 2016, she

followed her true passion and became a certified personal trainer, balancing both careers while inspiring others to move, train, and thrive.

👨‍💼Jassim– A business graduate leading multiple businesses while working in the corporate world. His fitness journey started in 2009 when he began organizing outdoor boot camps. Recently, he earned his sports management and fitness training certification , further strengthening his commitment to the industry.

Together, we’re working tirelessly to make Reforge a powerful local and regional brand—one that represents strength, passion, and excellence in fitness and wellness. Our enthusiasm for health and movement drives us every day to create a space where everyone, from beginners to athletes, can find the best version of themselves.

💥Reforge Yourself. Reforge Your Life. Join us on this journey! 🚀